About

Fishing Innovators is a group dedicated to seeing New Zealand become recognised as the premier designer of fishing tackle in the world. We do this by continually developing new methods, refining them for New Zealand conditions and testing as scientifically as possible to ensure that they actually catch more fish. – Clever and persistent marketing will convince some people some of the time, but to be recognised as the best long term, you actually need to be the best!

Fishing Innovators is a group dedicated to seeing New Zealand become recognised as the premier designer of fishing tackle in the world. We do this by continually developing new methods, refining them for New Zealand conditions and testing as scientifically as possible to ensure that they actually catch more fish. – Clever and persistent marketing will convince some people some of the time, but to be recognised as the best long term, you actually need to be the best!