Fishing Innovators

World Leading Innovations

Designed in New Zealand for your fish and conditions

Shop Here

Tested & Proven

Rigorous testing boosts your fishing success

Join Test Team

Delivered to your door

Lures and subscriptions couriered to you anywhere in the world

Shop Here
Lures In The Wild

About Fishing Innovators

Fishing Innovators is a group dedicated to seeing New Zealand become recognised as the premier designer of fishing tackle in the world. We do this by continually developing new methods, refining them for New Zealand conditions and testing as scientifically as possible to ensure that they actually catch more fish. – Clever and persistent marketing will convince some people some of the time, but to be recognised as the best long term, you actually need to be the best!
You have successfully subscribed!
This email has been registered