Free lure when you subscribe, and five new lures plus samples sent to you during the year!

Be the first to try the latest lure innovations. More than $180 worth of product couriered to you each year.

Exclusive tips and tricks videos released with every lure package

Learn how to use new lures and styles of fishing 

Be part of the process from prototype to product

Invitation to participate in design of new lures – feedback sought and responses given

Innovate with others from all over New Zealand

Exclusive access to Fishing Innovators giveaways, competitions and private Facebook community


Who we ARE

New Zealanders are known for their ingenuity and can-do attitude. We have some of the best fishing in the world, so why do we let other countries develop our fishing tackle?

Fishing Innovators is a group dedicated to seeing New Zealand become recognised as the premier designer of fishing tackle in the world. We do this by continually developing new methods, refining them for New Zealand conditions and testing as scientifically as possible to ensure that they actually catch more fish. – Clever and persistent marketing will convince some people some of the time, but to be recognised as the best long term, you actually need to be the best!

To do this, Fishing Innovators has partnered with Glowbite, to bring you the latest in New Zealand fishing innovations as soon as they are released. Glowbite was one of the first companies in the world to include fish attracting lights in their lures. They have proved to be deadly on many fish species New Zealand and around the globe. There are so many more fishing techniques to explore and develop, we hope that you will join the team on a journey of innovation